Bathroom Village
Looking for a brand refresh that showcased their product and customer aspirations we worked with their team to design a bold new identity to match their market position.
Inspired by water, ever present in bathrooms, we created an icon of liquid symbols contained within a shield representing the heritage of the company. Flipped upside down the shield resembles a home and when multiplied the shape creates a village; a fact that emboldened the interior concept. A simple architecture and flexible retail design allow the products to take centre stage with a focus on customer experience. The new palette is premium yet subtle and emphasised by material details.
| Location | South West, UK |
| Category | Retail |
| Services | Brand, Identity, Interior Design, Digital |
“‘Our time with Phoenix Wharf was absolutely fantastic; the service they provided couldn’t have been better and the new branding has been a huge hit with our customers and suppliers alike.’”
Jack Hawkins, Web & Design Manager, UK Bathroom Village Ltd.
A simple architecture and flexible retail design allow the products to take centre stage.
