We’re equally experienced at helping you create a new brand from scratch or evolving your existing one to ensure your continued relevance in today’s multifaceted marketplace. We help identify and visually translate what makes you special. From strategy workshops to positioning exercises, our goal is to ensure your brand delivers a clear and consistent message and stands out from the competition. In other words, we help you identify your unique substance and deliver it with soul.

We carefully define a brand proposition in response to your strategic objectives and customer needs. We achieve this through in-depth exploration of your business, audience, market, and competition via a combination of discovery workshops, research and insight gathering. As part of our process, we can support you with name generation that aligns to the brand narrative, fits the positioning strategy, and delivers something that resonates with your target audience.

Original and impactful visual identity design brings your brand proposition to life and ensures stand-out from the crowd. We cultivate initial ideas into distinct design routes, defining key characteristics of the brand through type, colour and visual style. Capturing the critical elements defining the standards that embody your identity system is a critical part of the identity design process. Our guidelines provide a detailed overview of the brand architecture and how it should be used internally / externally to ensure engagement and consistency.

Tactical branded materials are essential in supporting your wider sales and marketing activities. We design and artwork branded collateral, from packaging to point-of-sale to create awareness amongst your customers and ensure stand-out from the competition. Our team create distinct corporate communications that express your brands personality, clearly communicate your product offer, and keep the brand fresh in your customer’s mind.

Successful translation of your brand identity within the built environment can transform a generic space into an immersive brand world. Our graphic designers work together with our spatial architects to deliver unique and engaging branded spaces that encapsulate the essence of your brand and bring your story to life. From bespoke signage / navigational design to branded in-store touchpoints, all aspects of the environment are considered to clearly communicate your identity and guide customers along the purchasing journey.

Imagining your brand in an increasingly hybrid world has become a critical conduit between business and customer. From marketing sites to digital in-store touchpoints, we design engaging and immersive experiences centred around storytelling, engagement, and conversion. Harnessing the same expertise within our own process, we integrate immersive technology to help communicate our creative vision. From animated flythroughs to VR environments and interactive virtual tours we stress test our ideas and bring them to life at the critical point before production / implementation.